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Nielsen: Narrower-Targeted Ad Campaigns Perform Better

Check out this recent article from on focusing your advertising campaign: The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Fifty-nine percent of ad impressions served across all consumer segments reach their intended audience, according to research from Nielsen Online Campaign Rating (OCR). The … Continue reading Nielsen: Narrower-Targeted Ad Campaigns Perform Better

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The 3 Biggest Factors in Your Small Business Website’s Success

Is your small business website poised for success? A recent poll asked Internet users what they expect from websites—and meeting their demands is actually pretty straightforward. Here’s what the study, the State of the User Experience Report, found are the most important things customers care about when visiting a website. 1. Website performance: A high-performing … Continue reading The 3 Biggest Factors in Your Small Business Website’s Success

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